Most adults in the Western world have social obligations to purchase their friends and relatives gifts for their birthdays, as well as an end-of-year holiday (Christmas, Hannukah, Kwanzaa). But choosing a thoughtful and affordable gift can take as long as earning the money to buy it, depending on your knowledge of the recipient's interests, your budget, and what they already have. Although this choice can be made at the last minute, it is best to start two months in advance. Regardless of how much time you have, the considerations remain the same, and will be outlined below.