Tiger Direct [1] is a discount retailer of computers, computer parts, computer accessories and television sets. It does not sell other electronics, software or media. It sells both online and through large stores.

Company historyEdit

Based out of Miami, Florida, the company was established in 1987 by Gilbert Fiorentino, who led it until 1996, when it became a wholly owned subsidiary of Systemax (NYSE:SYX). According to several Tiger Direct ads, it is a Fortune 1000 company.

Knotes Note: In early 2005, the company filed suit against Apple Computer, alleging trademark infringment, dilution, and false designation of origin with Apple's introduction of Mac OS X v10.4, marketed with its codename "Tiger". Although Tiger Direct had registered several Tiger-related names with the United States Patent and Trademark Office, Apple Computer received trademark approval for version 10.4 (Tiger) of its OS X operating system in 2003. Tiger Direct registered opposition against Apple's filing with the Trademark Trial and Appeal Board regarding this registration. On May 13, 2005, Apple Computer won the case brought against them by Tiger Direct, with the judge noting that "The Court finds that the marks are distinctly different."


United StatesEdit


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